We don’t just talk about digital: we talk about engagement. And it’s important to us that our work complements other forms of engagement – and it may surprise you to know that our events aren’t all tech, tech, tech.
We ran immersive ExploreStation events in York, Shildon, Manchester, Hereford and Paisley as part of Network Rail and the Design Council’s UK-wide engagement. This work ran alongside social media engagement via the Commonplace platform and community round-table events run by The Glass-House. Collectively we ensured we engaged with a wide demographic – and we shared our community relationships.
At our events, 500 people experienced what modular train stations of the future could look like via VR headsets. Visitors experienced what it feels like to move around a new station with luggage and to pull up in a train alongside the platform. They were able to hear train announcements and experience the new design right down to the detail of how the design concept might respond to the characters of local communities.
We supported our VR experiences with more traditional forms of public engagement, interviewing people and asking them to complete post-it notes with thoughts and views.
It’s key for us that our work complements other work our clients are doing and we may recommend that clients use traditional forms of engagement alongside working with us. This project has shown us how well we do it.
